As a business owner, you may turn to giveaways normally to engage with your customer base, but what if you hosted a giveaway online? Although the logistics may seem daunting, it’s simple. All you need in a post explaining your sweepstakes, a way to enter (usually through commenting on that post or sharing it) and someone to monitor responses. Be sure to put a time limit on the giveaway entries and then you can pick a winner. Still unsure on why you’d host an online giveaway? Say no more:

Gain Website Visitors—What’s your goal for any online interaction? Get your audience to your website. That’s the touchstone to all social media engagement. Giveaways posts entice your audience to go to the website and learn more about this awesome company giving away great prizes.

Increase Visibility—Although it may be a cliche social media goal, giveaways certainly increase awareness and visibility. People will become more familiar with your brand name, and therefore trust it more.

Build Relationships—The bread and butter of almost any company are the loyal customers. They trust your brand, they recommend it to others and they buy your product. Social media allows you to craft a personal relationship with your customers. Online giveaways are a great entry point to that long-term relationship.